Free Writer's Tips! Happy Holidays! 2nd Week Give-Away

Well, I hope you enjoyed last week's tips and if you did or didn't, I'd love to hear from you.
Here's your next two tips:

Tip Category: Publicity
Tip 1: How Much Money Should You Plan To Spend In Support of Your Book?
Consider the projected publication quantity of your title (the number of books the publisher is printing) before you think about putting your own money into promoting your book. Does your publisher believe they will sell 5,000 or 50,000 copies? While your overall budget support should not be based on the number of books the publisher is printing, it can be a clue as to how the publisher will support your book with their internal and/or external resources. Being realistic will help you decide if it’s worthwhile for you to anti-up your own money to support your book. So, before you do anything, discuss with the publisher how they intend to publicize your book.

There isn't anyone who has more to gain than the author from the book's success. Investing a reasonable amount of money into the publicity, promotion and sale of your book will affect the overall book campaign and will be money well spent.

Tip 2: How To Allocate Your Budget: Publicity
Generating publicity is by far the best thing you can do to promote awareness and the sale of your book. Your budget’s first allocation and largest percentage (50%-75%) of the funds should go to a PR firm or freelance publicist who specializes in your book’s topic/genre.

A PR firm or publicist will cost $1,000 to $50,000 or more depending on the specific length of time (weeks, months or year) and the publicity plans. You may find it more cost-effective to contract a public relations firm on a retainer’s fee if your title is one that will need constant and consistent publicity. If your book is what is referred to as an “ever-green” title, one that will not lose, but gain momentum the longer it’s on the bookstores’ shelves and won’t go out of date quickly, then the best bet is to hire someone on retainer.

The advantages of hiring these experts in the book-publishing world are well worth their costs. Selecting the right publicist/PR firm for your book is critical and guidance can be found below.

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