Saturday, November 28, 2009

Little Things Can Make A Difference

I promised myself that I would write, in some form, everyday and I'm happy to report that's happening. I started just by posting to social media sites, frequently and journaling, but now, I've grown to creating another book proposal. So, as the saying goes, "It's all good."  Who would have thought that by just doing a few minutes a day, it could lead to another book proposal? Of course, I realize this is no new revelation. All the great writers talk about carving out time everyday to write and by golly, it works!

So, don't just sit there reading my blog post, create one of your own!

Good luck.
Write On, Write Now,
PJ

Saturday, November 7, 2009

Book Publicity...More Is Better

Publicity is the one thing that will continue to sustain your book, add to its value and beget more publicity. The real question is how does an author continue to secure publicity for their book?  The answer...ask for it AND produce a reason for the press to be interested.

I recently won a placement for my book, 101 Author Tips, as finalist in the Business category of writing/publishing from the National Best Book Awards 2009. I immediately sent out an e-mail blast to friends, family, colleagues, writers, bookstores, venues and last, but definitely not least, the media.  As a result, The Long-Islander News interiew me and ran a fabulous article along with a new photo of me pictured with my award certificate! Now that this has run, I will again, reach out to the media letting them know about it and suggest they might want to do the same. In fact, they could rerun this interview in their own publication, making fast and easy for them and me.

As authors, we are responsible for keeping our book/s alive. So, ask yourself the question: "What is it about my book, that the press would be interested in covering?" You may just be surprised at the answer your recieve.
Write On, Write Now!

pjcampbellwriter.com

Monday, November 2, 2009

Social Media Book Marketing

There are over 39 social media outlets at the moment, but don't look back because there are more coming. In fact, did you know that you can create your own social network with ning? That's right! Just think about it. If 10% of the authors who have been published this year alone decided to create their own social network site that would be about 56,000 sites! E-gads, that's staggering. Thank goodness that hasn't happened yet, but it could. The whole buzz about social media and how important it is for selling books has become a leading marketing tool and a big plus for any author's bookselling campaign.  The only question I have is-how do we manage all of it? I mean there are only so many hours in the day. If an author is busy posting on Facebook, Twitter, LinkedIn, Flick, My Space and the rest of the 34 sites, when is there time to write?
I for one, am overwhelmed most of the time with all that I feel I must achieve in a day, beyond my day-job responsibilities.

I've noticed that since my book published in June, that my personal relationships have taken a backseat. How could they not? All of my free time is spent marketing, publicizing and speaking. Oh, you ask when am I writing? Well, to be honest, I've written very little outside of marketing, advertising, social media updates and a few blog entries (which I'm trying to become more regular).

So, what's next? I plan on hiring an assistant. It's really the only way I can see that I will be able to maintain my sanity and write, beyond the promotional writing I must do.