How does any author, today, get the media's attention? How can your book compete with current events, celebrity book releases or vampires?
It's true that the media's attention goes with the direction of the wind. You may have just landed a national television interview only to be bumped by an earthquake happening on the other side of the planet or a health epidemic.
Some celebrities can knock you right off the air and the bookshelf.
How about the vampire rage? Everyone is growing fangs and maybe that's not such a bad idea. What I mean is, instead of trying to compete, ride on their coattails.
Think about your book...can you tie it into current events? Is it possible to have a celebrity write the forward or endorse it? How about those underworld characters-is there a way to include some aspect of them in your book?
You may just be able to generate some unexpected publicity if you're willing to go along with the flow than fight it.
http://www.pjcampbellwriter.com/
Showing posts with label book publicity. Show all posts
Showing posts with label book publicity. Show all posts
Wednesday, February 10, 2010
Sunday, January 10, 2010
One Day At A Time
Sometimes I overwhelm myself with all that I know that I want and need to do. I have to remember to take a deep breath and keep it all in perspective. While working on my next book proposal I'm reminded that I would like to hire an assistant who could be implementing all the tips, tricks and tactics I'm learning for my previous book and the next one. There's so much an author can and should do to promote, publicize and pitch their book/s that I do begin to hyper-ventilate when I realize that I haven't yet scratched the surface of what can be done to spread the word about my book and to increase sales. And it's about that time that I realize how important it is that I finish my research, at least enough so that I can finish the book so other authors can put the information to use for their own books.
So, I've got to go back to reading/researching so I can finish the next book. I know this one is needed as there isn't anything like it available and it will be the best resource guide for new and proven authors to reach the greatest number of potential readers for their books.
http://www.pjcampbellwriter.com/
So, I've got to go back to reading/researching so I can finish the next book. I know this one is needed as there isn't anything like it available and it will be the best resource guide for new and proven authors to reach the greatest number of potential readers for their books.
http://www.pjcampbellwriter.com/
Sunday, December 20, 2009
Free Writer's Tips! Happy Holidays! 2nd Week Give-Away
Well, I hope you enjoyed last week's tips and if you did or didn't, I'd love to hear from you.
Here's your next two tips:
Tip Category: Publicity
Tip 1: How Much Money Should You Plan To Spend In Support of Your Book?
Consider the projected publication quantity of your title (the number of books the publisher is printing) before you think about putting your own money into promoting your book. Does your publisher believe they will sell 5,000 or 50,000 copies? While your overall budget support should not be based on the number of books the publisher is printing, it can be a clue as to how the publisher will support your book with their internal and/or external resources. Being realistic will help you decide if it’s worthwhile for you to anti-up your own money to support your book. So, before you do anything, discuss with the publisher how they intend to publicize your book.
There isn't anyone who has more to gain than the author from the book's success. Investing a reasonable amount of money into the publicity, promotion and sale of your book will affect the overall book campaign and will be money well spent.
Tip 2: How To Allocate Your Budget: Publicity
Generating publicity is by far the best thing you can do to promote awareness and the sale of your book. Your budget’s first allocation and largest percentage (50%-75%) of the funds should go to a PR firm or freelance publicist who specializes in your book’s topic/genre.
A PR firm or publicist will cost $1,000 to $50,000 or more depending on the specific length of time (weeks, months or year) and the publicity plans. You may find it more cost-effective to contract a public relations firm on a retainer’s fee if your title is one that will need constant and consistent publicity. If your book is what is referred to as an “ever-green” title, one that will not lose, but gain momentum the longer it’s on the bookstores’ shelves and won’t go out of date quickly, then the best bet is to hire someone on retainer.
The advantages of hiring these experts in the book-publishing world are well worth their costs. Selecting the right publicist/PR firm for your book is critical and guidance can be found below.
Please feel free to visit my site for my information: http://www.pjcampbellwriter.com/
Here's your next two tips:
Tip 1: How Much Money Should You Plan To Spend In Support of Your Book?
Consider the projected publication quantity of your title (the number of books the publisher is printing) before you think about putting your own money into promoting your book. Does your publisher believe they will sell 5,000 or 50,000 copies? While your overall budget support should not be based on the number of books the publisher is printing, it can be a clue as to how the publisher will support your book with their internal and/or external resources. Being realistic will help you decide if it’s worthwhile for you to anti-up your own money to support your book. So, before you do anything, discuss with the publisher how they intend to publicize your book.
There isn't anyone who has more to gain than the author from the book's success. Investing a reasonable amount of money into the publicity, promotion and sale of your book will affect the overall book campaign and will be money well spent.
Tip 2: How To Allocate Your Budget: Publicity
Generating publicity is by far the best thing you can do to promote awareness and the sale of your book. Your budget’s first allocation and largest percentage (50%-75%) of the funds should go to a PR firm or freelance publicist who specializes in your book’s topic/genre.
A PR firm or publicist will cost $1,000 to $50,000 or more depending on the specific length of time (weeks, months or year) and the publicity plans. You may find it more cost-effective to contract a public relations firm on a retainer’s fee if your title is one that will need constant and consistent publicity. If your book is what is referred to as an “ever-green” title, one that will not lose, but gain momentum the longer it’s on the bookstores’ shelves and won’t go out of date quickly, then the best bet is to hire someone on retainer.
The advantages of hiring these experts in the book-publishing world are well worth their costs. Selecting the right publicist/PR firm for your book is critical and guidance can be found below.
Please feel free to visit my site for my information: http://www.pjcampbellwriter.com/
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