Some of the social media gurus are saying that authors should not be pushing their books through the social media outlets, and they should merely become part of the community. By becoming part of the community they will become known and others may ask about their books.
Well, this author, definitely promotes her book through Twitter, Facebook and LinkedIn, but I do go about it in a soft-sell approach. I offer a helping hand, if you will. I also make announcements about what's happening with my writing, ie: book events, press mentions/interviews, sales, etc. Most of the followers on my social networks are in the publishing world and are authors, themselves. I feel that it's encouraging to hear what other authors are doing. Who knows maybe we'll be able to help each other. I've even placed ads on Facebook and LinkedIn, thus gaining exposure and meeting more authors. Since my book is meant to empower authors to help themselves, I think it's only natural that I keep them up-to-date on my own campaign.
What do you think as an author, are you promoting yourself on social media?
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3 comments:
I have a blog and am just starting to set up a facebook approach. I think that this sort of marketing is not just necessary for writers now, but I also think it's okay. Not the hard sell approach though, that always feels invasive.
I see it as finding the people my book is aimed for ie YA fantasy lovers, and anyone interested in one with a philosophical world view and letting them know that it's on it's way. It's simple really, I'm just giving them the information, I'm not insisting they buy it.
I also find that the people that would be interested in my book, I'm interested in them too, so I try to interact as much as possible.
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